5 Simple Ways to Skyrocket Your Lead Conversions

by Abe Cherian

If there’s one problem with all the technology available today, it’s this:

On one hand, you can save a ton of time and energy. However, most people naturally move toward whatever is most convenient for them. That means if there is a pre-made solution, most will jump on that to get things done quicker.

The result?

An entire army of cookie-cutter marketing campaigns, all which look the same as the next. One of the first rules of effective marketing, is to stand out from your competition…

Take autoresponder messages, for example…

The off-the-shelf messages provided by most businesses and product owners are quickly losing their effect. They’re boring. They’re impersonal. And worst of all, they’re predictable!

Want to avoid looking like everyone else? Here’s 5 quick fixes for your next campaign…

Custom Email Templates

If you’re using HTML for your emails, you have the ability to format your messages in a unique way. Adding your logo or even a personal letterhead with your picture can dramatically improve your results.

People love to see who they’re doing business with. Showing who you are is an indirect, but incredibly powerful way to increase trust and rapport with your readers.

Collect Phone Numbers

Sad, but true…most people don’t really seem to think about using a phone, anymore. Sure, it’s not totally abandoned. However, most business communication has been replaced by email, Skype and social media…

Even customer support is starting to spill over into platforms, such as Twitter!

If you can somehow tie your offer in with a free consultation, you will be able to get valid phone numbers from your customers. Following up with leads, allowing them to hear you, is almost always guaranteed to boost your conversions.

Again, it’s all about building trust and showing you care by taking the time to really interact one-on-one.

Collect Mailing Addresses

For similar reasons to collecting phone numbers, is the collection of mailing addresses.

By nature, many people feel important when they have exclusive access to something not everyone else does…

One way to add an incentive for customers to give you their mailing address, is to create a loyalty program. This is nothing more than a way to get special offers sent right to their address, that only “insiders” are given.

This appeals to two powerful trigger emotions: exclusivity and saving money.

Facebook Apps

Aside from a great way to stay in touch with friends and family, Facebook is a literal goldmine of information for business owners.

Millions of people have willingly laid out all of their hobbies, interests and personal contact information in their profiles. And with new plugins available, you can now (legally and ethically) use this information.

This is simply done by creating an offer and then allowing them to get access by giving your app permission to keep in touch.

Even better, is the fact that they don’t have to enter any information (like traditional web forms). Instead, they are instantly connected in a couple of clicks.

It’s also important to note that since you’re getting their Facebook e-mail, it’s likely a real email that is used on a regular basis.

Offer Free Consultation

We’ve covered this one a bit already…

There are a few main benefits to offering a free consultation:

• - It provides great value to your customers and prospects…
• - It allows you to demonstrate your knowledge and expertise…
• - You are able to tailor-fit your services to their specific needs…
• - Plus, as mentioned before, it’s a great way for them to hear you and bond with you…

People are pretty skeptical these days, so being able to hear you can sometimes be an easy way to build trust.

Depending on your current marketing campaigns, most of these ideas can be implemented for free or at very little cost.

Bookmark this page as a reference for your next campaign and see how powerful using these ideas can be for your business!

Here are a few additional resources for you:

Autoresponder with custom templates:

http://www.imediamarketingtools.com

Direct Mail Source:

http://www.the-dma.org/index.php
http://www.infousa.com
http://www.directmailtools.com

Facebook Lead Gen Tool:

http://www.optinapp.com

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About the Author: Abe Cherian is an Internet Entrepreneur since 1999. As the founder of AdClickMedia.com, a pay-per-click advertising network, and the CEO of Multiple Stream Media, an online Advertising and Marketing firm, Abe and his team has helped tens of thousands of online advertisers reach ‘the right market’ at ‘the right time’, with the ‘right message’. To start advertising and driving traffic click here to open your free account: http://www.rent-a-list.com

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